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Empathetic and experienced as successful operators and as trusted advisors to tech, software and services business leaders.


Cary Rosenzweig
Founder and Managing Director

Cary has over 35 years experience leading business growth in small and large companies. He believes in growing revenue and in growing leaders.


As CEO of IMVU Inc., birthplace of the “Lean Startup” movement, from 2007-2012, Cary led explosive growth to $50 million in annual revenue, earning recognition among the Inc. 500, AlwaysOn Global 250, Red Herring North America 100 and more.  IMVU is now part of Together Labs.


At IMVU, Cary experienced many typical CEO challenges, including raising capital, reorganizing C-level leadership, executing layoffs, fighting criminal fraud, developing new revenue streams, reigniting morale, hiring rapidly, leading board transitions and publicizing successes. Been there.


At IMVU, Cary was named the "Most Admired CEO" in the emerging growth category by the San Francisco Business Times in 2010. In 2011, Cary was named an Ernst & Young Entrepreneur of the Year Semifinalist. Cary is also proud that IMVU was recognized as a "Best Place to Work" in the Bay Area for four straight years. Previously, Cary served in startups as CEO of Visible Path and VP of Marketing at (acquired by CNET), (acquired by Autobytel) and Cariocas Inc.


Cary also served as General Manager of $100 to $500 million business divisions within larger companies, including QuickBooks Payroll at Intuit, where he earned the “CEO Excellence in Leadership Business” award for doubling revenue to $200 million. In addition, Cary was GM for Clover at First Data and GM for Clorox Pet Products at Clorox. Earlier in his career, Cary rose up the marketing ranks and earned marketing awards at Procter & Gamble (Tide, Cheer, Cascade) and Clorox (Kingsford, Armor All, Combat, Black Flag, Fresh Step).


Prior to co-founding Reflect Partners, Cary helped mentor a number of startup CEOs as Executive in Residence at Plug and Play Tech Center and as Mentor at StartX, an accelerator of Stanford’s top entrepreneurs. Independently, Cary has coached startup CEOs in fields including residential solar installation, mobile field service software, natural-product home delivery, and virtual 3D concerts.


Cary currently serves as the independent Board Member of Tabulera, which automates and aggregates benefits administration.  He is also an Executive Committee member and Treasurer of the Board of the Stanford University Hillel Foundation.


Cary was previously a member of the CEO Forum and the Vistage CEO Group. He is a fan of sabbaticals for leaders between business tours of duty.


Cary holds a BA in International Relations from Stanford University and an MBA from the Stanford Graduate School of Business.

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